Case Study: How a 5-Year-Old Website Was Quietly Costing $5K/Month – and How We Fixed It
- Taylor Meyer
- Nov 24
- 2 min read
A retirement-age transportation business owner was losing thousands every month without realizing it. On paper, the business looked solid—but online, the website told a very different story: outdated services, old pricing, and no clear way to book left prospective customers frustrated and hesitant. The owner assumed he had a “traffic” problem, but in reality, the core issues were trust and systems.
The Challenge
Prospective buyers and clients were landing on a site that felt abandoned. The owner was stuck answering the same basic questions repeatedly by phone, taking time away from strategic planning and preparing his business for sale.
Our Approach
Website Refresh – Updated services, routes, and pricing to reflect the current business offerings.
Layout Simplification – Streamlined the site so visitors could understand offerings and book quickly.
Digital Inquiry Flow – Implemented a fast, repeatable response system to handle inquiries efficiently without starting from scratch each time.
Results
Within a few months:
Web inquiries increased, recapturing a significant portion of lost revenue.
The owner regained hours each week to focus on high-value business tasks instead of repetitive calls.
The business was positioned more professionally, enhancing its credibility and future sale potential.
Key Takeaways: A website refresh is more than marketing—it’s a gateway to smarter workflows, better systems, and higher business value. Small updates can stop revenue leaks, reduce stress, and free up time for growth-oriented work.
Next Step: Curious if your business might be quietly losing revenue through outdated systems or a neglected website? Send an email to get 2–3 actionable fixes tailored for you.
Disclaimer: The results described in this case study are specific to this client and their business situation. Results may vary for other businesses. No confidential client information is shared, and all identifying details have been anonymized.